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| Adam Carr's Election Archive
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Australian federal election, 2019
Division of Brand, Western Australia
South of Perth: Parmelia, Rockingham, Safety Bay, Secret Harbour, Warnbro
State seats: All of
Baldivis,
Rockingham and
Warnbro, parts of
Darling Range and
Kwinana
Local government areas: All of Kwinana and Rockingham
Enrolment at close of rolls: 106,963
1999 republic referendum: No 66.3
2018 same-sex marriage survey: Yes 67.1
Sitting member: Madeleine King (Labor):
Elected 2016
2007 Labor majority over Liberal: 5.6%
2010 Labor majority over Liberal: 8.3%
2013 Labor majority over Liberal: 2.9%
2016 Labor majority over Liberal: 11.4%
Status: Fairly safe Labor
2016 results
Statistics and history
Candidates in ballot-paper order:
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1. Janine Vander Ven
Australian Christians |
2. Madeleine King
Australian Labor Party |
3. Jack Pleiter
Liberal Party |
4. Karen-Lee Mills
Fraser Anning's Conservative
National Party |
5. Jody Freeman
Australian Greens |
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6. Trevor Jones
United Australia Party |
7. Blake Phelan
Western Australia Party |
8. Travis Carter
Pauline Hanson's One Nation |
Candidate websites:
Travis Carter
Jody Freeman
Madeleine King
Jack Pleiter
Division of Brand
Brand was created in 1984, in the fast-growing coastal strip running south of Perth, based on the industrial centre of
Rockingham and the tourist-retirement town of Mandurah. Socially it is in some ways like a rural seat - it has a
relatively low median income level, a low level of people in professional and managerial occupations and a low level of
non English speaking households. Unlike country seats it has a high level of people paying off their homes.
It is also marked by the second-highest level in Australia of immigrants from the UK. This mix produces a seat which
is usually Labor but far from reliably so. The 2010 redistribution removed Mandurah from the seat, making it more
clearly an outer Perth and semi-industrial seat.
Brand was won in 1996 by Kim Beazley, who was then Deputy Prime Minister in the Keating Government. He had been
member for Swan since 1980 but rightly felt he needed a safer seat. As it was, Beazley very nearly lost Brand in
1996. He did much better in 1998 and 2001, when he was Leader of the Opposition, but in 2004, under Mark Latham's
leadership, he was again run close. Beazley retired in 2007. He was succeeded by Gary Gray, former National
Secretary of the ALP, who was a minister in the Rudd-Gillard government and retired in 2016.
Madeleine King, Labor MP for Brand since 2016, is a lawyer and was a staffer for Gray and chief operating officer of
the Perth USAsia Centre. Since June 2018 she has been Shadow Minister for Consumer Affairs and Small Business.
The Liberal candidate in 2019 will be Jack Pleiter, who owns a construction business. The Greens candidate is
Jody Freeman, a retail manager in Wellard. The Australian Christians candidate, Janine Vander Ven, is a nurse. The
One Nation candidate, Travis Carter, whose occupation is not stated.
Demographics:
Median weekly household income: $1,533 (Australia $1,438)
People over 65: 11.6% (Australia 15.8%)
Indigenous: 2.4% (Australia 2.8%)
Australian born: 60.0% (Australia 66.7%)
Non-English-speaking households: 13.0% (Australia 22.2%)
Catholics 18.0% (Australia 22.6%)
No religion 36.2% (Australia 29.6%)
University graduates: 11.5% (Australia 22.0%)
Professional and managerial employment: 22.4% (Australia 35.2%)
Employed in manufacturing and construction: 29.6% (Australia 22.9%)
Paying a mortgage: 49.2% (Australia 34.5%)
Renting: 26.1% (Australia 30.9%)
Traditional families: 37.0% (Australia 32.8%)
Members:
Hon Wendy Fatin (ALP) 1984-96
Hon Kim Beazley (ALP) 1996-2007
Hon Gary Gray (ALP) 2007-16
Madeleine King (ALP) 2016-
Boundaries following 2016 redistribution:
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